Pilot Phase · Sept 2024 — May 2026

We didn't launch blind.
We proved it first.

Before going wide, we spent 20 months building awareness the right way — putting cold product in kids' hands at tournaments, high school football nights, and multi-sport camps. The response has been extremely positive at every activation.

15K+
Kids sampled during pilot phase
20+
Youth sports events, tournaments & camps
H.S. ✓
High school football game activations
May 1
Official commercial launch — 2026

Where we've been

High school football game nights — concession trailer + wrapped Cybertruck
Multi-sport youth camps — Southeast Michigan
RARA Rochester Avon Recreation Authority — signed & live
Kyte Monroe Baseball Complex, SCS — live now
Pool concessions — launching this summer (2–3x baseball attendance)
Civic arena concessions — target for successful summer
Kyte Monroe Early Signal
10 Cases

Sold in week one — zero marketing spend, only 25% of the league in attendance. Baseball only. Pool concessions haven't started yet — that channel alone is projected to be 2–3x the baseball volume.

↑ Velocity signal before the biggest venue even opens
Battle Juice Concession TrailerBattle Juice Wrapped Cybertruck at eventBattle Juice youth sports activation
Distribution Strategy

Michigan first.
Data-driven. Retail-ready by 2027.

Live Now

RARA — Rochester Avon Recreation Authority

~20,000 registered youth athletes. Concession rights across facilities. Signed partnership — product in market now.

Live Now

Kyte Monroe Baseball Complex, SCS

Baseball diamond concessions. 10 cases sold week one at 25% league attendance. Zero marketing spend.

Launching Summer 2026

Kyte Monroe Pool Concessions

Pool attendance is projected 2–3x baseball volume. Not yet open — represents the single largest near-term volume unlock.

Active Pitch

M1 Beverage Network — Michigan DSD

Pitching now. Primary: Macomb + Oakland County. Secondary: Kalamazoo.

Active Pitch

All Points Beverage — Michigan DSD

Parallel pitch. Will select one partner to saturate the market without channel conflict.

Why DSD matters beyond doors

Concession-heavy channels generate virtually no syndicated scan data. A Michigan DSD partner gives us SPINS/IRI-trackable velocity — the exact currency Meijer and Kroger buyers require before committing shelf space.

Without scan data → "come back when you have data"
With scan data → we walk in with proof.

Path to Regional Retail

1
DSD partner closes → Macomb + Oakland County doors open
2
6–12 months of SPINS/IRI scan data built
3
Pitch Meijer + Kroger buyers with data in hand — Jan 2027
4
Regional shelf reset target — June 2027