Roadmap

The plan is simple.
Execute it fast.

✓
September 2024
Pilot Launch
20+ youth sports events. 15,000+ kids sampled at tournaments, camps, and high school football games. Awareness built ground-up — no paid media.
✓
May 1, 2026
Commercial Launch
RARA + Kyte Monroe baseball live. Wrapped Cybertruck and concession trailer deployed. $600K committed in current raise.
NOW
Summer 2026
DSD + Powder + Pool
Close M1 or All Points DSD. Launch powder on Amazon + TikTok Shop. Open pool concessions at Kyte Monroe (2–3x baseball volume). Target civic arena concessions.
January 2027
Retail Buyer Pitch
Present to Meijer + Kroger buyers with 6 months of SPINS-backed scan data. Brand awareness and velocity story built.
June 2027
Regional Shelf Reset
Target Meijer + Kroger Michigan regional placement at annual shelf reset. Battle Juice in grocery.

Awareness Engine

Youth sports experiential — concession trailer at tournaments, football games, camps, and pool concessions. Product in hand = brand in mind.

Influence Engine

Gaming creators, Roblox influencers, and TikTok Shop affiliates reaching kids digitally. Low CAC, high brand affinity.

Pull-Through to Retail

Kids who know the brand demand it at Meijer. DSD scan data proves the velocity. Retail buyers respond to pull.

Every dollar raised is working toward one unlock: get scan data, walk into Kroger in January 2027.

Unit Economics

The numbers work
at $2.49.

Clean margins at both the RTD and powder level — with significant upside as volume drives COGS down.

RTD Bottle — DSD / Wholesale Channel
MSRP$2.49
Wholesale to distributor$1.25
COGS / bottle~$1.00
Gross margin / bottle~$0.25
Case margin (12 units)~$3.00
RTD Bottle — Vending & Mobile Trailer (only direct RTD)
Consumer price$2.49
Operator share (25% of sale)~$0.62
Net revenue / bottle (after operator)~$1.87
COGS / bottle~$1.00
Battle Juice margin / bottle~$0.87 (~35%)
Powder Pack — Amazon Grocery
Retail price (8-count)$14.99
Amazon platform fee (8%)($1.20)
Fulfillment + inbound($4.00)
COGS est.($4.50)
Net margin / pack~$5.29 (35%)
Powder Pack — TikTok Shop
Retail price (8-count)$14.99
TikTok platform fee (6%)($0.90)
Fulfillment + inbound($4.00)
COGS est.($4.50)
Net margin / pack~$5.59 (37%)
RTD is not sold direct except through vending and the mobile trailer, where 25% of each sale goes to the operator. At Kroger/Meijer regional placement, RTD wholesale pricing compresses slightly — but 1,000+ regional doors at even $0.25/unit wholesale margin builds meaningful scale economics. Powder margins are structurally superior and improve with volume COGS reduction.