Youth Hydration · Michigan Built · 2026

Zero added sugar. 700+ mg electrolytes. Organic ingredients. Built for the Fortnite generation — and proven at 20+ youth sports events.

Investment Terms See the Product
Zero Added Sugar 700+ mg Electrolytes Organic Ingredients Youth Sports Gaming Culture Michigan Built Zero Added Sugar 700+ mg Electrolytes Organic Ingredients Youth Sports Gaming Culture Michigan Built
The Problem

Kids drink poison while they play sports

Parents hand their kids Gatorade, Sunny D, Hawaiian Punch, and Capri-Sun — drinks loaded with 18–38g of added sugar per bottle, artificial colors, and minimal real electrolyte support. There is no better option that kids actually want to drink.

18g+
Added sugar per serving in Gatorade — versus zero in Battle Juice
60M+
Youth sport participants in the U.S. — all hydrating on legacy products built for adults
$53B+
Combined TAM across sports drinks, juice drinks & electrolyte powders — zero brands purpose-built for kids