Battle Juice is a launched brand with real velocity, a clear retail path, and a capital need matched to a specific milestone — not a concept deck.
Every dollar is deployed toward the DSD scan data strategy that unlocks Meijer + Kroger. The milestone is specific. The path is proven.
15,000 kids sampled. 10 cases at Kyte Monroe week one with 25% attendance and zero ad spend. The product sells itself when kids try it.
DSD first for scan data. Scan data unlocks retail. Retail unlocks national distribution. We are not skipping steps.
The character IP, youth sports relationships, and gaming cultural alignment took years to build. A late entrant needs the same runway. We already have it.
School store mandates and FDA scrutiny on artificial dyes are tightening. Battle Juice is already compliant everywhere. Incumbents are scrambling.
Liquid IV, LMNT, Cure, and Kool-Aid are all validating the electrolyte powder category. None target kids directly. That's our lane — and we're first in it.
Battle Juice is a launched brand with real velocity, a clear retail path, and capital need matched to a specific, achievable milestone.
Two chunks remain. If you're interested in a conversation, reach out directly — we move fast.